#1 Website

IdahoStatesman.com outpaces other local Web sites in every measurement:

• Total audience reach -- IdahoStatesman.com reaches 31% of Treasure Valley adults each month
• IdahoStatesman.com reaches more Treasure Valley adults each week than any local radio station
• IdahoStatesman.com users are affluent and educated
• More than half have household incomes greater than $50,000, compared to 35% of the market
• 73% are college educated, compared to 61% of the market

Local Website Comparison

*Media Audit 2007

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