#1 Website

IdahoStatesman.com outpaces other local Web sites in every measurement:

  • Total audience reach -- IdahoStatesman.com reaches 38% of Treasure Valley adults each month
  • IdahoStatesman.com reaches more Treasure Valley adults each week than any local radio station
  • IdahoStatesman.com users are affluent and educated
    • More than half have household incomes greater than $50,000, compared to 47% of the market
    • 65% are college educated, compared to 59% of the market

Local Website Comparison

*Media Audit 2010

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